Microsoft intros value added distributors program

NEW DELHI, INDIA: Microsoft India announced that it has appointed Avnet and Redington as its Value-Added Distributors in the country in a move aimed at creating an enhanced and superior level of service for partners and customers in the SMB space on the latest technologies. The Value-added distribution role is built on a unique business model with a specialized resource portfolio optimized for increasing adoption and market development of specialty solutions.

Under this tie-up, Avnet will provide complete solutions to Microsoft’s value added resellers for ‘Virtualization & Management and Identity & Security’ and Redington will cater for ‘Unified Communications, Security and Cloud Services’ and would reach out to all cities across India, adding reach and presence portfolio of Microsoft.

Redington and Avnet will provide the distributors/channel partner with highly skilled technical support to offer deep expertise for world-class customer satisfaction. VADs will offer training, educate and help reseller understanding the customer requirements to deliver appropriate solutions, focusing on SMEs where requirements are specific.VAD will further offer post sales services to enhance the end-customers’ experience.