23 reasons of "ease" of work on PC

Company Apple has started a banner from a series "Get a Mac" in which ease of work on Mac and PC is compared.

To user PC, according to characters of a roller, to start work 3 steps (1-2-3), and 23 (1-23) are required not. Their number includes a system configuration, numerous optimisation and some reboots.

Advertising campaign Get a Mac has been started in 2006. Within the limits of this campaign some tens rollers in which the actor acting in role Mac, shows the superiority of this platform are mounted.

In the end of March Microsoft announced a series of rollers "Hunters behind laptops". Participants of campaign chose in shop the laptop, necessarily coming in shop Apple Store and refusing from the goods presented there.

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Apple has grown fond of double banners

For the last couple of days in a network there were two appreciable campaigns Apple which is under construction on use at once of two banners on one page.

Top horizontal and right vertical banners are connected among themselves by actions or images.
One of such campaigns is a part well-known Get A Mac. John Hodzhman (PC) and Dzhastin Long (Mac) for the first time have decided to discuss a difference among themselves not in a roller, and on a banner. A discussion theme — simplicity of work. PC furnishes as the proof of the simplicity a new slogan: "it is simple, as 1-23". That all has earned, it is necessary to execute in certain sequence 23 points, among which 4 restarts and one final crossing of fingers.
Separately it is necessary to note realisation — interaction of heroes of campaign with the site interface.
The banner is placed on large sites, such as CNN, Yahoo! NYTimes, News, Wired.

The second campaign is devoted online shop of appendices App Store. Later 9 months after opening, Apple with pride declare billion loadings with App Store and thanks users for attention. Two banners in this case are connected by means of flying "icons" of the appendices "loaded" in iPhone.
The campaign slogan beats usual English expression "Thanks A Million". Apple expresses to the users whole "billion thanks".

The banner is placed on sites The Wall Street Journal, CNET and The New York Times.

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