Microsoft presses "apples"

The corporation continues the attacks to main competitor Apple. This time having strengthened the web campaign for support of compact player Zune.

In a new trailer from Crispin Porter + Bogusky the former star of reality show Wes Moss who also is the certificated financial analyst, tells that cost of one player iPod with a hard disk in 120 Gb and the music loaded with iTunes at the price of 1 dollar for a track, will make approximately 30 thousand dollars. Then in a roller service Zune Pass from Microsoft, with which well boundless downloading of music of all for 15 dollars a month is represented.

Marketing war between Zune and iPod

Web campaign Microsoft will last within two months on such sites as MySpace, Pandora, Gamefly and Hulu. Also in support of campaign the channel on YouTube is started.

In sphere of realisation of digital music for today is in the lead iTunes. Connected services, such as Rhapsody or Napster, do not possess such popularity. However owners iPod will not have access to Zune Pass — the given service is accessible only to owners of player Zune.

Crispin Porter + Bogusky prepares for attack

Moss also has appeared and on site Zunepass.net where visitors can count up, how much strongly expenses on iTunes it is separated differ from similar on Zune Рass. Besides in agency Crispin Porter plans + Bogusky prepares five more preview trailers with Wes Moss.