If Microsoft will make iPhone

Parody preview trailer from UCB Comedy.
In 2007 on the Internet there was a preview trailer "If Microsoft makes iPod" which derided inability of this company to reach the simple and easy decision as it have made Apple. The device overloaded with unnecessary and senseless functions, unlike iPod has as a result turned out.

The new trailer also derides Bill Gates's company, but this time it is a question of that, the smart phone like iPhone as though looked. The monster under the name "Fune", generated by imagination of parodists, without special work can cause a nervous tic.

Delight to fans Apple

Judge: the huge device similar to a brick working under Windows Vista, with possibility of listening of favourite tracks in format MIDI and an exit in the Internet through AOL, working as a fax, and also having AM-radio and even a roulette! You will tell nothing, fans Apple have laughed with all the heart.

Apple strikes back

It is curious, that name Fune is transparent enough hints at player Zune of manufacture Micrisoft. Probably, this attack is the answer to an advertising campaign from Crispin Porter + Bogusky in which expenses of users iPode and Zune were compared.

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Microsoft presses "apples"

The corporation continues the attacks to main competitor Apple. This time having strengthened the web campaign for support of compact player Zune.

In a new trailer from Crispin Porter + Bogusky the former star of reality show Wes Moss who also is the certificated financial analyst, tells that cost of one player iPod with a hard disk in 120 Gb and the music loaded with iTunes at the price of 1 dollar for a track, will make approximately 30 thousand dollars. Then in a roller service Zune Pass from Microsoft, with which well boundless downloading of music of all for 15 dollars a month is represented.

Marketing war between Zune and iPod

Web campaign Microsoft will last within two months on such sites as MySpace, Pandora, Gamefly and Hulu. Also in support of campaign the channel on YouTube is started.

In sphere of realisation of digital music for today is in the lead iTunes. Connected services, such as Rhapsody or Napster, do not possess such popularity. However owners iPod will not have access to Zune Pass — the given service is accessible only to owners of player Zune.

Crispin Porter + Bogusky prepares for attack

Moss also has appeared and on site Zunepass.net where visitors can count up, how much strongly expenses on iTunes it is separated differ from similar on Zune Рass. Besides in agency Crispin Porter plans + Bogusky prepares five more preview trailers with Wes Moss.

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The abstracted competitor

Player Zune was started with high pathos mission "to kill iPod". After less than three years after the first version of a player, it is possible to tell with confidence — murder has not taken place, and meanwhile there are no preconditions that Zune or any other player has moved iPod from the market.

Since 2001 in the world it has been sold almost 200 million players of company Apple.

Microsoft for three years has sold 3 million. The further reasonings after these figures lose any sense.

But for advertisement makers and admirers of the modern art players Zune have special value because of the unusual advertising campaign — Zune Arts, developed by agency 72andSunny.

Campaign reflected to "abstract" Zune from the main competitor — iPod — we will recollect people with the closed ear-phones in rollers of player Apple. Zune has possibility of connection of two pairs ear-phones, as became a concept basis: already two are fenced off from the world.

To agency 72andSunny have entrusted development of project Zune Arts, already the closed: not so much commercial, how many the cultural-art initiative. It was offered to different artists, designers, musicians and creative collectives to create the vision of the concept "Welcome To The Social" and values of a unification of two people, characters or even objects.

For 2007 it has poured out in one and a half ten animation rollers, one and a half ten posters and practically cult status of campaign among "those who understands".

Your opinion — what probable role of this advertising campaign in a failure of sales Zune?

Art by www.benedict1.com

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