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Metro station can name in honour of Apple
Diposting oleh fawaid
Negotiations are carried on...
At the moment Apple and the city authorities of Chicago carry on negotiations for cooperation. Near to an underground company Apple is going to open the shop and for this reason companies Apple are favourable investments into reconstruction. In exchange the company will get the driver's licence to all advertising areas of station. The metro station should open after repair next year.Metro station Apple
Company Apple also will acquire the right to cooperation with the city transport authorities in a question of renaming of station. Quite probably, that the stop in underground even will receive a name "Apple" — if it will be possible to settle all formalities. However, representatives CTA while speak about prospect of such redesign extremely cautiously.According to Noelle Gaffney, press-atashe CTA, plans to rename metro station and company Apple investment are not connected with each other. And here transport services of some American cities (in particular, New York, Boston and Philadelphia), informs Chicago Tribune, have seriously reflected on possibility to sell the right to renaming of stops to the commercial organisations. So, quite probably, CTA will surrender, and in Chicago there will be station "Apple".
The abstracted competitor
Diposting oleh fawaid on Minggu, 28 Juni 2009
Since 2001 in the world it has been sold almost 200 million players of company Apple.
Microsoft for three years has sold 3 million. The further reasonings after these figures lose any sense.But for advertisement makers and admirers of the modern art players Zune have special value because of the unusual advertising campaign — Zune Arts, developed by agency 72andSunny.
Campaign reflected to "abstract" Zune from the main competitor — iPod — we will recollect people with the closed ear-phones in rollers of player Apple. Zune has possibility of connection of two pairs ear-phones, as became a concept basis: already two are fenced off from the world.
To agency 72andSunny have entrusted development of project Zune Arts, already the closed: not so much commercial, how many the cultural-art initiative. It was offered to different artists, designers, musicians and creative collectives to create the vision of the concept "Welcome To The Social" and values of a unification of two people, characters or even objects.
For 2007 it has poured out in one and a half ten animation rollers, one and a half ten posters and practically cult status of campaign among "those who understands".
Your opinion — what probable role of this advertising campaign in a failure of sales Zune?
Art by www.benedict1.com
The most known preview trailer Apple
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The official is shown before a wide audience has taken place during the Supercup on the American football in 1984 though, the first display has taken place month before, in 1983, on one of television channels of the State of Idaho. Without this trial display advertising could not apply for an exit in a national aether within the limits of the Supercup.
In a roller the totalitarian society of the future and "The Big brother", speaking to people about unification of thoughts is shown. In a hall where on the huge screen "the Big brother" broadcasts, the girl with a hammer runs in and starts a hammer in the screen. In a role of the featured actress has acted, then still little-known, and nowadays, the Hollywood movie star — MELANIE GRIFFITH.
Trailer Apple became one of the most known preview trailers in the world. In 2004 when to a trailer it was executed twenty years, Apple has made a copy of a trailer in London Shepperton Studios. The role of the girl with a hammer has executed Anya Major, on a belt which had a player iPod.
The idea of well-known advertising Apple was used and in other rollers. For example, this edited roller has appeared on YouTube during pre-election campaign of the current president of America.
