The official is shown before a wide audience has taken place during the Supercup on the American football in 1984 though, the first display has taken place month before, in 1983, on one of television channels of the State of Idaho. Without this trial display advertising could not apply for an exit in a national aether within the limits of the Supercup.
In a roller the totalitarian society of the future and "The Big brother", speaking to people about unification of thoughts is shown. In a hall where on the huge screen "the Big brother" broadcasts, the girl with a hammer runs in and starts a hammer in the screen. In a role of the featured actress has acted, then still little-known, and nowadays, the Hollywood movie star — MELANIE GRIFFITH.
The idea of well-known advertising Apple was used and in other rollers. For example, this edited roller has appeared on YouTube during pre-election campaign of the current president of America.
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