BlackBerry has shot Apple

New York studio Guava has made for touch phones BlackBerry a roller, having passed on the eternal competitor of all devices of such type iPhone.
Assumption in the advertising legislation of the United States, allowing to touch the competitors, gives open space for the advertisers who are thinking out witty and not so courses, connected with the competitor.

The word-combination "the murderer iPhones" was applied and applied hardly probable not to each mobile phone using touch technologies. And Guava and BlackBerry have gone further. They have represented on the screen in a 15-second roller actually murder process iPhone, having used for this purpose vegetative essence of both names of manufacturers and technology slow motion.
The blackberry berry (Blackberry) aka "bullet" -> has pierced an apple (Apple), having broken off an apple in shreds.

Visual component of a roller almost exactly same what has been used in a preview trailer "Stop The Bullet" British radio station Choice FM. The spot has been started on video services and for one week on YouTube "has collected" more than 600 thousand viewings.