Microsoft has hinted at "childishness" of laptops Apple

Microsoft against Apple in scandalous advertising campaign Windows.

Microsoft "has started" the third preview trailer within the limits of campaign "Laptop Hunters". In a preview trailer mother and the son choose the game laptop in cost no more than 1500 dollars. Thus mother names laptops Apple "popular at this age", meaning the son. IT observers have considered, that thus Microsoft has hinted at "childishness" of production Apple.

Plots "Laptop Hunters" are under construction by the same principle. Microsoft selects users for participation in marketing research, for purchase of the laptop within the allocated sum. In all rollers participants come into shop Apple Store, but leave therefrom with empty hands, differently explaining the unwillingness to buy Mac.

Creative have developed in agency Crispin Porter + Bogusky. Manufacture have carried out Smuggler New York.

In an advertising campaign basis the opinion has laid down, that many people are not ready to overpay for a brand and are ready to get the computer with a certain set of characteristics for adequate cost, and computers Windows PC are an optimum combination of the price and quality.

The advertising campaign plot "Laptop Hunters" is under construction that simple people are offered to list necessary requirements to the computer and to define the maximum sum of money for acquisition. Microsoft gives out them the necessary sum and with words "You find it. You keep it" gives 1 day in the order of "hunter" to find the demanded computer for the given sum. The film crew follows lucky beggars on heels, writing down all their arguments in favour of a choice of this or that laptop.

In the first series "Laptop Hunters" the girl by name of Lauren has gone on searches of the laptop not more expensively $1000. Characteristics: the speed, the convenient keyboard, 17 inch monitor.

Round a debut roller scandal at once has burst. As an occasion phrase Lauren has served: "I am not so rich to buy Mac". Apple have seen in this phrase potential threat: the hint on the elite status of computers Apple can frighten off potential buyers. And at once have found in 60 second spot "falseness proofs": Lauren it has appeared the actress (instead of the usual girl as has declared Microsoft), and visit in Apple Store in a roller lasted some seconds.

Microsoft it has not frightened also they have started the second roller. The guy by name of Giampaolo "hunts" for the laptop for $1500. Characteristics: portability, the accumulator, processor power. In this roller Giampaolo speaks about MacBook: "I do not wish to pay for a brand. I wish to pay for the computer".