Have you ever had a great idea for an app, but lacked the programming skill to make your vision a reality? Apple's looking to help people like you. For a computer programmer, developing an iOS app isn't extremely difficult. Objective C is a relatively easy language to learn, especially if you already know C++, and Cocoa Touch is a powerful and easy to implement framework. But, if you don't know what I'm talking about, then you probably would have some difficulty programming an app. But, in the same way that Apple made textbooks easy to create with the iBooks Author app, they're looking to make iOS app development easy for anyone.
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