Apple continues to scoff over Windows

Company Apple "has started" two new preview trailers in which follows own traditions of satire to Microsoft. In new advertising in style "I’m a Mac, I’m a PC" Apple derides the computer giant that that in the new advertising campaign meaningly tries not to use word Vista.
Company Apple has started in a teleether two new advertising videoclips which are the answer to the massive advertising company, started by corporation Microsoft, writes AppleInsider.

In the first preview trailer the person naming "I’m a PC" sits at a desk and displays packs of banknotes in two different piles — the first on the advertising, the second — on correction of defects in Windows Vista. The Second glass several times less than the first.

In the second roller the person by name "I’m a PC" holds the big red button and each time when "I’m a Mac" tries to say word Vista in hands, presses the button therefore the unpleasant sound signal muffling the name of operational system is created — the same as on TV obscene expressions are muffled. Thus during pronunciation Windows the sound signal is not distributed. In the end of each roller there is a large image of computer Apple iMac which is offered to be bought. In both advertising still act in film John Hogman (John Hodgman) and Dzhastin Long (Justin Long).

"Having started" two new preview trailers, Apple derides quite conscious decision Microsoft as seldom as possible to mention name Vista, using — "I’m a PC", that associates, first of all, with platform Windows as that. Besides, Apple parodies CEO Microsoft Steve Ballmer which speaks, what yes, really, in Windows Vista there were flaws, but now all of them are corrected, and money has gone for a new portion of advertising.

I will remind, that operational system Windows Vista has caused weight of criticism both from users, and from manufacturers of the personal computer. Finally, in Microsoft have come to conclusion (experiment Mojave), that the negative image of new operational system is formed by not so much users, how many mass media, and the role in discredit Vista advertising campaign Apple "I’m a Mac, I’m a PC" has played also. Additional advertising means have been allocated For rehabilitation of an image Windows Vista at a rate of $300 million From them any more less than $10 million has been directed on creation of new TV advertising: several rollers in which people of various trades and the social status speak in the chamber "I’m a PC". Among them comes across also itself Steve Ballmer.

Advertising with participation of characters "I’m a Mac" and "I’m a PC" has been started Apple in 2006 In them act in film John Hodgman (PC) and Justin Long (Mac).

Thus, the first appears as grown fat and clumsy office employee in the ordinary-looking suit, the second - the vigorous young man dressed in style casual.

Since then sales Apple go uphill and from time to time overtake growth of sales of computers as a whole all computers on the basis of operational system Microsoft, together taken.
Whether is it a consequence of successful comparison of the platforms presented in advertising "I’m a Mac, I’m a PC", or brilliant marketing work of experts of the company, it is not known. One it is possible to tell precisely: for Microsoft the given advertising became a real headache.