Transformation of apple silhouettes

In 2003 Apple has started campaign "Silhouettes" for iPod which became one of the brightest campaigns of the beginning of the XX-th century.
On a monophonic bright background "black people" in white ear-phones and with white players in hands danced. They have helped Apple to adjust communications in many countries of the world, in view of the universality — they should not be adapted locally. In each country rollers with silhouettes of dancing people went in that kind in which they have been made in States in agency TBWA\Chiat\Day.

After three years, in 2006, campaign has on the sly started to vary — the background has ceased to be monophonic, silhouettes black, and messages — simple.
The roller with Paul McCartney, left in the summer of 2007 was last roller which though somehow reminded "Silhouettes". In a videoclip already and speeches did not go making the hero of a roller black.

After the sir of the Floor and an exit iPhone all communications iPhone and iPod have been unified and represent product demonstration.

Your opinion — whether there was a change of communication idea necessary as old the mood and a visual number have a little become obsolete, or in Apple have hurried?