iPod deafens

The social campaign parodying advertising of player Apple.

DDB New Zealand has developed for New Zealand public organisation National Foundation for the Deaf which is engaged in support of deaf people, an advertising campaign, having beaten the well-known prints of players iPod.

Protect ears

Prints are created in frameworks of "Week of the prevention of deafness" and unambiguously inform, that constant listening of music in ear-phones can negatively be reflected in hearing — to such degree, that instead of a player to enjoy it is necessary a hearing aid. Besides the prevention posters NFD direct young men on an organisation site where it is possible to check up level of hearing and level of loudness of devices in an online mode.

Colour hint on known prints

Certainly, on posters there is no uniform word about harm particularly iPod or any other players, but a hint all the same transparent enough.