One of the main catalysts for this trip was my preoccupation with going to Holland to see the dutch flower auction. Ever since I started working with flowers I've been fascinated with Holland's role in both growing and selling flowers.
For those not intimate with the ways of the floral industry, most of the flowers grown worldwide are flown to Holland to be sold at auction and then flown to their final destination. A rose will be cut in Ecuador then immediately sent to Amsterdam to be sold and then it will be shipped to New York to be purchased by a consumer. It's almost like mecca for florists, although I must admit my idea of floral mecca is closer to a beautiful field of wildflowers.
For those not intimate with the ways of the floral industry, most of the flowers grown worldwide are flown to Holland to be sold at auction and then flown to their final destination. A rose will be cut in Ecuador then immediately sent to Amsterdam to be sold and then it will be shipped to New York to be purchased by a consumer. It's almost like mecca for florists, although I must admit my idea of floral mecca is closer to a beautiful field of wildflowers.
We went to Aalsmeer to see the auction live and it was incredible. Of course, I liked the old photo displays of growing and selling methods of days past the best.
The flower auction sells 48 million flowers every day. 48 MILLION! EVERY DAY! We got there at 9am, 2 hours after the main event. We couldn't help but laugh that even on vacation I was stressing out about being late for the flower market, a near weekly occurrence around here. As it is in life, so shall it be in Amsterdam.
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