Brocade bolsters investment in Asia Pacific with opening of new regional briefing center

SINGAPORE: Brocade, the leader in fabric-based networking solutions, today expanded its investment in the vibrant Asia Pacific region with the opening of a regional briefing center (RBC) located in Singapore. The new networking-solutions center will showcase leading-edge product demonstrations and facilitate discussions for enterprise, campus and service provider customers throughout the Asia Pacific (APAC) region.

Brocade opened the RBC in a formal ceremony hosted by Brocade CEO Mike Klayko and a number of VIP guests including customers, partners and members of the regional media.

The Brocade RBC in APAC is the newest facility in a global network of briefing centers that Brocade maintains to support customer visits in key markets. It is important to showcase Brocade’s product features and functionalities in the region as many of the key decision makers operate locally. Brocade at present operates an award-winning, world-class facility at its headquarters in San Jose, Calif. that hosts thousands of customers per year.

The opening of its RBC in APAC is a strategic initiative for Brocade as it is directly correlated to the opportunities available in the region. According to Forrester Research, the APAC market for information technologies purchased by government and business was more than $460 billion in 2011, making it the third largest regional market after the US and Western and Central Europe.

Forrester expects total IT investments to exceed $500 billion in 2012, growing nearly 10 percent, “even in the face of economic weakness in other parts of the global economy.”