UFO Moviez and Dolby to bring Dolby surround sound to UFO cinemas

MUMBAI, INDIA: UFO Moviez India Ltd and Dolby Laboratories Inc. announced a collaboration to bring a major transition in the audio experience across UFO’s digital cinema screens in India, bringing high quality cinematic surround sound to UFO cinemas across the country.

Dolby will assist UFO with setup for the digital encoding and mastering workflow for UFO Moviez and provide UFO-Dolby co-branded CP750 cinema processors, delivering a complete end-to-end digital sound process and helping to provide an authentic audio experience in the theatres.

Currently, sound in many digital cinemas in India goes through multiple conversions from digital to analog and back, resulting in loss in sound quality at each conversion. Additionally, audio alignment and calibration of theaters is planned to be conducted, ensuring a premium entertainment experience for movie-goers in UFO cinemas.