In 2010, Steve Jobs was venting about the way that Google had copied iOS for Android. He said that Google's "Don't be evil" mantra was "bullshit". He also pointed out that Google had gotten into the phone business, Apple didn't get into the search business, that they had broken the trust between the two companies, not the other way around.
Fast forward to late 2011, and Apple has, in a way, gotten into the search business. No, you can't search the web from Apple.com, but you can search the web with nothing more than your voice using Siri, and that's going to change a lot.
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